By default, campaigns go into effect immediately ("Now") and will never end until you delete them ("Forever"). However, if you'd like your content to take effect only during a certain date/time range, go to the Schedule function within the Campaign Details toolbox of your campaign.
Click the calendar icon at the right of "Now" or "Forever" to change the time and date when your campaign will go live and when it will end. The start date will default to today's date, and the time value will default to your current time.
If you have any dates configured, you can always reset them to "Now" / "Never" by clicking the minus icon to the left of the date.
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