How Campaigns Combine

As an advanced merchandising technique, you can combine pieces of different campaigns to work together for complex scenarios. In addition, you can set up campaigns to specifically override certain pieces of other campaigns.

Priority Order

Tools in campaigns have the following order, with the highest priority being one (1). A campaign type will override any campaign type below it for each tool (such as a campaign's boost rules overriding another's boost rules, or a banner overriding another campaign's banner).

Context Tiers

There are three major levels of campaigns that determine how specific a campaign is, and therefore which one can override the other.

1. Exact - Search and/or Filter-based campaign.

   ↳ Will always override parts of other campaigns.

2. Broad - "Contains" search campaign. 

   ↳ Will override parts of global campaigns.

3. Globally - Default campaign

   ↳ Fallback for everything, cannot override others.

Product Boosting Rules

Available on: Default or exact campaign

Sets of product boosting rules won't merge together from different campaigns; instead, an entire set will override another.

For example:

• Default campaign: Four boost rules
• Exact campaign (e.g., search for "dress"): One boost rule

Results:

• When a shopper searches for "dress", the single boost rule from the exact campaign will take effect.
• When a shopper searches for something else, the four boosts from your default campaign will take effect.

Banners

Available on: Any campaign

A single banner type (Primary, Secondary, Side, Inline, or Footer) will always replace any number of banners of that same type from a less exact campaign.

Combining Banner Types	Results on Your Website

For example:

• Default Campaign: Two Primary banners
• Broad campaign (e.g., contains "dress"): One Primary banner
• Exact campaign (e.g., search for "red dress"): One Primary banner

Results:

• If a shopper searches for "red dress" they will only see the single banner from the exact campaign.
• If a shopper searches for "summer dress", they will only see the single banner from the contains campaign.
• If a shopper searches for anything else (without "dress"), they will see the two banners from the default campaign.

Banners of the same kind do not stack together from multiple campaigns. You can, however, make banners visually stack at the top of your page by creating a primary banner on one campaign and a secondary banner in the other.

You can also combine banner types from multiple campaigns to create more dynamic layouts. For example:

• Default campaign: Primary banner that says "Free shipping site-wide!"
• Contains "dress" campaign: Side banner that says "Shop our wide variety of dresses"
• Search for "prom dress" campaign: Secondary banner that says "Order your beautiful new dress by April 15 to get it in time for prom!"

In this setup, someone searching for "prom dress" will see all three of these banners on the page at the same time, since they're all different banner types and all apply to the contexts of that page.