Segmented Merchandising

Note: This feature is available on the Advanced and Expert plans. If you're interested in taking advantage of it, please reach out to your customer success manager.

Segmented Merchandising gives you the power to merchandise while directly targeting any group of shoppers that you can identify in your ecommerce platform. This can include all kinds of broad applications:

• Logged-in vs. guest shoppers
• Shopper membership levels
• Shopper groups based on demographics, such as gender

You can take full control using many of the tools that our Visual Merchandising suite has to offer while doing your targeting.

How does it work? How do I get it set up?

You can segment on anything that your ecommerce platform already has the data for. For example, if your shoppers have indicated to you that they are male, you can pass that information on to us in your Athos Commerce integration code. From there, you can easily set up merchandising campaigns on it.

Athos doesn't currently do any kind of data fetching or analysis to determine information such as location, gender, A/B groupings, shopper status, etc. Therefore, it is the sole responsibility of the ecommerce platform to pass along any contextual information it already has.

To learn more about installing Segmented Merchandising code on your site, see the appropriate article for your store:

• API Integration
• Snap Integration

Is there any reporting?

Currently, Athos does not yet offer direct reporting to reflect segmentation in merchandising. If you would like to track the performance among the different segments you are merchandising, you can easily do so by sending your segment tags to Google Analytics at the same time you send them to Athos. Read more here.

I'm all set up. How do I use it?

Great! Now you're ready to start merchandising - proceed to Using Segments in Visual Merchandising.