Abandoned Search flows can be triggered when a shopper searches for something on your website, and then clicks a product from the search results. Abandoned Search flows can be used in conjunction with Abandoned Browse flows; you simply need to ensure that shoppers go into Abandoned Search instead of Abandoned Browse when they do a search as part of their website journey.
Creating Abandoned Search flows
Step 1: Create a new flow from scratch
Provide a name and tags (optional).
Step 2: Select a metric as your trigger
Step 3: Choose “Athos Search” as your metric
Step 4: Add Trigger Filters & Flow Filters
The initial "Set up trigger" page will show the following prompts:
To begin, click the "Add" button next to Trigger Filters.
Click the "Add trigger filter" button. Use the drop-down boxes to select a condition, equation, and value. Then click the "Save" button at the bottom right of the panel.
Add a profile filter by clicking the "Add" button next to Profile filters, then click the "Add profile filter" button.
Note: You can use any flow filters as you wish. Filters used in this example are for illustrative purposes only.
Now that your triggers have been configured, you can add a time delay. Click the "Save" button at the bottom right of the panel to continue.
Once you save, you will be returned to the main page for this flow.
Step 5: Add a Time Delay
We suggest using a similar timing that you have in any live Abandoned Browse flows. We have included a 30-minute delay in the below example, but what you choose will depend on your product types and business strategy.
On the main page for this flow, click the "Time delay" option in the left menu and drag it under the Trigger block in the middle of the page.
A new window will open, where you can configure the time delay.
Configure the delay in minutes, hours, or days, then click the "Save" button at the bottom right of the panel.
Step 6: Add a Trigger Split
On the main flow page, click the "Split" option in the left menu and drag it under the time delay block. This will open a new page, where you will configure the trigger split.
In the left panel, for the Path #1 branch, click the "Add path criteria" button. Then enter the details. For Path #1, we will include only search clicks that led to one item. The base criteria, "Properties of Athos Commerce Search Click", is under "Trigger-based conditions".
Then click the "Add path" button to configure the trigger split for up to 5 product results. This split can accommodate 2-5 products without breaking. The base criteria, "Properties of Athos Commerce Search Click", is under "Trigger-based conditions". Choose "totalResults" and "is at most" with "5" as the numeric value.
If you are using SMS, you can put any further delays within each branch, and add SMS to the flows. Your flow should look something like this:
Coordinating Abandoned Browse & Abandoned Search flows
Browse abandonment occurs when a user leaves your website without adding items to their cart or initiating the buying process.
The purpose of a browser abandonment email is to remind the user of the products they viewed and encourage them to return.
You can use both Abandoned Search and Abandoned Browse together; you just need to ensure that shoppers go into Abandoned Search instead of Browse when they do a search as part of their website journey.
Once you’ve created your Abandoned Search flow with the steps above, open your Abandoned Browse flow.
Put in a conditional split OR a filter on your Abandoned Browse flow, so that if someone has done a Athos Search within the past 1 day, they leave the Abandoned Browse flow.
Each flow has an option for a trigger window. Set your trigger window for Abandoned Search to half of what it is in your Abandoned Browse. So, if a shopper is only eligible for Abandoned Browse every 10 days, set your Abandoned Search to 5 days. The reason for the shorter trigger window is that when a shopper searches, their intent is higher than simply browsing the website.
For more information, see our FAQs.
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