Zero Result Searches report

The Zero Results report provides a comprehensive view of the searches in which no products were found. This report breaks down customer behavior when shoppers are interacting with the query; it shows what actions you can take to improve search results. For example, this report can give you insight into what people want that you don't have; it can pinpoint common spelling mistakes and guide you to create synonyms to improve search results.

Note: To see more about general report functionality, such as date ranges, scheduling, and downloads, click here.

Note: For performance purposes, this report is limited to the top 10,000 groups of queries (10,000 rows in the table)

Chart

This chart shows how many total zero-result searches were performed each day in the selected date range. With careful fine-tuning of your store's data, creating synonyms, and using merchandising campaigns, these numbers should shrink over time.

Report and Visualization Options

Click the three-dot menu at the top right of the report to download, present (show a full-screen view), or schedule a report. Each visualization (widgets, charts, and tables) in the report has the option to download or present it using the same kebab menu.

Select "Download" to choose between an .xlsx or .csv export, or choose "Present" to view the report or visualization in full-screen mode:

Total Searches

This visualization shows the total number of zero-result searches during the selected date range.

Average Searches / Day

This visualization shows the average number of zero-result searches per day during the selected date range.

Weekly Searches Trend

This visualization shows the number of zero result searches for the week, beginning with Monday. It also provides a comparison to the numbers from the previous week.

Breakdown Table

Details of the zero results searches are shown in the breakdown table.

Search Query

The Search Query shows which search query returned zero product results.

Background Filters

If your site has any custom front-end background filters configured, this column will show which filters may have applied and/or had a potential role in causing zero results to appear for that search query. For help with background filters, reach out to your customer success manager.

Total Searches

This column lists the total number of searches for that specific term over the selected date range. The more commonly occurring terms should have more attention paid to them.

Redirect

This column allows you to create a redirect action for the selected search term. If a redirect already exists for this query, there will be a link saying "edit redirect". If there is no existing redirect, there will be a link saying "create redirect". Visit the Redirects article to learn more about managing these.

Synonym

The final column of the table will show what action you can take for this query. If a synonym already exists for this query, there will be a link saying "edit synonym". If there is no existing synonym, there will be a link saying "create synonym". Visit the Synonyms article to learn more about managing these.