The Filters report provides a shopper-usage analysis of the filters on your site. You can view which fields (such as "color") are most often clicked by customers on a day-to-day basis, as well as what field value sets (such as "color: red") are selected most often. This can be helpful for demographic analysis as well as refining your store's products based on customer demand.

The numbers shown on this report reflect both filter interactions on both search and category pages, if applicable.

Note: Visualizations (widgets) are sorted in descending order.

To see more about general report functionality, such as date ranges, scheduling, and downloads, click here.

Visualization and report options

In any visualization on the report, click the menu with three dots at the top right. Select "Download" to choose between an .xlsx or .csv export, or choose "Present" to view the visualization in full-screen mode. The top right corner of the report has a separate menu that offers "Download" and "Present" along with the options to create or manage schedules for sending this report.

Searching the report

By default, the report includes filter data for all refinements and categories. However, you may click the "Search" button at the top of the page and use the tabs along the top to include or exclude terms. A new "Search" window will appear and allow you to type in a search term and apply it to the report.

One feature in this report lets users view category filters only or hide category filters. To do this, click the "Search" button at the top left of the report. The "Search" window will appear and display two tabs along the top left: Include and Exclude.

To view the report with category filters only, stay on the "Include" tab and select {Null}. With {Null} selected in the Include tab, the report will show the category filters only.
To exclude category filters (as in the previous version of this report), go to the "Exclude" tab and select {Null}.

Note: Do not select {Null} in both the Include and Exclude tabs. The report will show nothing in that case.

Below is an example of how the report would appear with only categories included, if you selected {Null} in the Include tab and clicked "Apply" to save your changes. In this example, the only search query shown in the Search-Filter Summary is {Null}.

You may also search for specific keywords within this report; simply click the "Search" button at the top of the Filters report. Search for the desired term and click "Apply" to save this refinement.

The report will update to display your selected search.

To remove the applied search term, click the "Search" button again and un-check the search term, then click "Apply".

The report will reset to its original state.

Search/Filter Summary

This table provides information about the number of filters used when a search query is made. This table will also display {Null} for category pages. The {Null} entry represents when filters were used on a non-Search page (because category pages don't have a search query, but filters can still be used).

Popular Filters

This visualization displays the top 10 filters used by customers ordered by the count (number of times these filters were used).

Total Filters / Refinements

This number shows the total number of filters clicked during the selected date range.

Average Filters / Refinements per Day

This number shows the average number of filters clicked per day for the duration of the selected date range.

Weekly Filters Trend

This visualization shows the current week's trend, starting with Monday, and it includes a comparison with the previous week's numbers.

Filters

The stacked bar chart represents the filters that customers use.

Filter Summary Table

The Filter Summary table gives a high-level overview of how many of each filter type (e.g., "color") was clicked over the selected date range. It displays the field, label (external customer facing name) and the total count of how often that particular filter has been used. As with almost every visualization, you can right-click and filter by any value in this report.

Filter

The Filter column in this table shows the filter field name that was selected by shoppers.

Label

The Label displays the shopper-facing name for this filter.

Total

The Total column displays the total number of times that this filter field was selected by shoppers over the selected date range.

Value Breakdown

Similar to the filter summary, this table displays the field name and label of filters along with the values selected for a given filter. For example, the value "women's" was used in a filter called "ss_gender" during the selected date range.