Personalized Segments for Attentive

Athos Commerce sends data to Attentive that can be used to create personalized segments for your messaging campaigns. The data fields provided can be leveraged to target specific groups. Because Athos is already tracking and calculating multiple metrics on each registered customer, we are able to append that data to Attentive customer records so it can be used in Attentive for segmentation purposes.

Segments can be defined based on customer attributes or behaviors.

Click here to learn how to connect the Athos console to Attentive.

Configuring segments

Once you have established a connection, data will be uploaded periodically to append metrics to your customer records in Attentive. Please allow 24 hours for the first set of data to populate. Then you can log into Attentive to begin setting up segments. From the main menu in Attentive, click the "Segments" section to see your existing segments or to create new ones.

Attentive segments are shown in the table below. You can create new segments with the "+ Create segment" button at the top right.

A pop-up window will appear.

First, select what type of segment you would like to create: a dynamic segment, a segment template, or a manually uploaded segment. In this example, we will create a dynamic segment.

Click the drop-down menu to select a characteristic. All Athos metrics are found under "A subscriber's characteristics". The metrics available are listed at the end of this document.

From the drop-down box "Choose characteristic", scroll down and select one of the athos_ attributes.

Once you have chosen a metric, set the equation to "is" or "is not" and add the value. In the below example, athos_PreferredCategory1 is equal to "NEW ARRIVALS".

Next, select a condition. (The metrics available are listed at the end of this document.)

You may add multiple conditions to this segment. Once the first condition is defined, you will see a yellow + button to the right. You will need to select either "All" or "Any" from the drop-down list at the top left. "All" will set the conditions to "And" so they both must be met; choosing "Any" will set the conditions to "Or" so any of them can be met.

In our example below, we have selected a second condition: if the shopper purchased at least $4,500 in the past 30 days.

Once all conditions are configured, save your changes by clicking the "Create" button at the bottom-right corner of the screen.

Name the segment and add a description.

When the save is complete, the system will open a page specifically for this segment, and you will see a success message in the top right corner of the page.

The middle of the page will show how many text and email subscribers comprise this segment.

Use the "Edit conditions" button at the far right to modify the current segment.

What data is uploaded?

Below are the data fields sent to the preferred platform; each field is prepended with athos_ to associate it with Athos Commerce:

athos_AOVLast30Days

athos_AOVLast6Months

athos_AOVPrevious30Days

athos_AOVPrevious6Months

athos_ConversionCountLast30Days

athos_ConversionCountLast6Months

athos_ConversionSessionCountLast30Days

athos_ConversionSessionCountLast6Months

athos_LifetimeValue

athos_OrderCountLast30Days

athos_OrderCountLast3Months

athos_OrderCountLast3to6Months

athos_OrderCountTotal

athos_PreferredBrand1

athos_PreferredBrand2

athos_PreferredBrand3

athos_PreferredBrand4

athos_PreferredBrand5

athos_PreferredBrand6

athos_PreferredCategory1

athos_PreferredCategory2

athos_PreferredCategory3

athos_PreferredCategory4

athos_PreferredCategory5

athos_PreferredCategory6

athos_PurchaseCountLast30Days

athos_PurchaseCountLast3Months

athos_PurchaseCountLast3to6Months

athos_PurchaseCountTotal

athos_PurchaseDateLatest

athos_PurchaseDateOldest

athos_PurchaseValueLast30Days

athos_PurchaseValueLast3Months

athos_PurchaseValueLast3to6Months

athos_PurchaseValueTotal

athos_SessionCountLast30Days

athos_SessionCountLast3Months

athos_SessionCountLast3to6Months

athos_SessionCountTotal

athos_SessionCountWithOrder

athos_ViewCountLast30Days

athos_ViewCountLast3Months

athos_ViewCountLast3to6Months

athos_ViewCountTotal

athos_ViewDateLatest

athos_ViewDateOldest