Personalized Segments for Klaviyo

Athos Commerce sends data to Klaviyo that can be used to create personalized segments for your messaging campaigns. The data fields provided can be leveraged to target specific groups. Because Athos is already tracking and calculating multiple metrics on each registered customer, we are able to append that data to Klaviyo customer records so it can be used in Klaviyo for segmentation purposes.

Segments can be defined based on customer attributes or behaviors.

Click here to learn how to connect the Athos console to Klaviyo.

Configuring segments

Once you have established a connection, data will be uploaded periodically to append metrics to your customer records in Klaviyo. Please allow 24 hours for the first set of data to populate. Then you can log into Klaviyo to begin setting up segments. From the main menu in Klaviyo, click the "Audience" section and click "Lists & segments" to see your existing segments or to create new ones.

Klaviyo segments are shown in the table below. You can create new segments with the "Create New" button above. In the drop-down menu, click "Create segment".

First, title the segment and select any tags that apply to it. Next, select a condition. All Athos metrics are found under "Properties about someone".

Below are some of the Athos metrics available when "Properties about someone" is chosen:

You may add multiple conditions to this segment. Once the first condition is defined, you will see an "Add condition" button below it. In our example below, we have selected a second condition: if the preferred category matches women's new arrivals.

Once all conditions are configured, save your changes by clicking the "Create segment" button in the top-right corner of the screen.

Connecting Klaviyo to Your Store

If you need to connect Klaviyo to your store, please visit the following Klaviyo articles for guidance. 

• Connect Klaviyo to your Shopify Account
• Connect Klaviyo to your BigCommerce Account
• Connect Klaviyo to your Magento Account

Note: Athos supports Email Recommendations for Magento 2. If you are still using Magento 1, you will need to upgrade to Magento 2 before implementing Email Recommendations to your store.