Built-in search uses dated technology to deliver results. What problems does this cause, and how can third-party intelligent site search help?
Built-in search | Intelligent search |
Spelling Correction | |
| Common misspellings return zero results. | Automatically corrects misspellings to match with on-site products. |
Synonyms | |
| No method for managing synonyms. Searches return zero results. | Provides a method for managing synonyms. |
Special characters & abbreviations | |
| Returns zero results or poor results for queries that include common abbreviations or character replacements for certain words, due to basic keyword matching algorithms. | Returns accurate results for queries that include common abbreviations or character replacements for certain words. |
Ranking of results | |
| Products that are most relevant to the search are not near the top. | Results are ranked properly. Products that are most relevant to the query are placed at the top of results. |
User navigation | |
| Due to the high volume of returned products from many categories, the left navigation pane becomes flooded with filtering options. | A greatly reduced volume of products results in fewer filtering options, making navigation simpler and more relevant. |
Data optimization | |
| Retailers must manually optimize and manipulate their data, often in strange ways, to get the results they want from popular searches. | Manual optimization is minimal and limited to easy merchandising controls or synonyms. |
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