This report summarizes how site search impacts your bottom line. It displays summary charts detailing the percentage of site search that contributes to visits, orders, and revenue.
This report provides a high-level summary of search traffic to your site. If you would like more detailed analysis of your customers' searching and browsing activity, utilize the Searches report.
This report is powered by Google Analytics 4 (GA4). You can learn more about how this is set up here.
Shoppers Who Use Search
This chart shows the likelihood of purchases and the associated revenue attributable to searches on your site.
Visits
This graphic shows the percentage of visitors to your site who use search (and those who don't use search).
Average Order Value
This chart shows the impact of search on average order value.
Orders
This graphic shows the percentage of orders that are attributable to searches on your site.
Revenue Per Visit
This chart shows the revenue per visit attributable to searches on your site, compared to revenue that is not attributed to search.
Revenue
This graphic shows the percentage of revenue that is attributable to searches on your site.
Conversion Rate
This chart displays the impact of searching on the conversion rate.
Mouse over a chart to see details. In the example below, mousing over the Orders chart in the center shows additional details of the percentage of orders that are attributable to site searches.
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