Reporting provided by Athos Commerce utilizes Beacon 2.0, a data tracking infrastructure designed to power our analytics. This provides the accuracy, reliability, and actionable insights you need to optimize your search and personalization strategies.
Some merchants may still be utilizing the older generation Beacon 1.0. You may use the instructions below to upgrade to the more powerful Beacon 2.0.
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Note: Your instructions for installing Beacon 2.0 will differ based on your implementation. Please follow the links below.
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What is Beacon 2.0?
Beacon 2.0 is our next-generation tracking system that captures every shopper interaction — from the first keystroke in the search bar to the final purchase. It serves as the bridge between your shoppers’ behavior and the insights you see in your dashboard.
Why the Change Matters to You
The primary goal of Beacon 2.0 is to demonstrate the clear ROI of Athos products like Search, Merchandising, and Personalization. By improving how we collect data, we give you the visibility needed for truly data-driven decision-making.
Key Benefits of the Beacon 2.0 Upgrade
- Unmatched data accuracy & reliability: Unlike older tracking systems, Beacon 2.0 features built-in validation.
- Catch errors early: Our system identifies configuration issues upfront during setup, preventing "broken" data from ever reaching your reports.
- Source tracking: The reporting team can now track every single data point back to its original source in the pipeline, ensuring you can trust every number you see.
- "True View" impression tracking: We have redefined how "Views" are counted to give you a more honest look at shopper engagement.
- Accurate CTR: This ensures your click-through rate (CTR) reflects genuine product resonance, rather than simply being a result of where a product sits on a page.
- Actionable insights, not just data: Beacon 2.0 doesn't just show you what is happening; it helps you fix friction points immediately. New reports include "Action" buttons, allowing you to create synonyms or redirects directly from the data screen
- Contextual failures: In reports like Zero Results, we now show you why a search failed—for instance, revealing if a product was hidden by a background filter (like "In Stock") rather than a search error.
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Full journey visibility: By tracking more granular events, we can now provide specialized reports for every stage of the shopper journey:
- Autocomplete: Analyze intent before the user even hits "Enter".
- Product Performance: Identify "hidden gem" products that convert well but need more exposure.
- Messaging ROI: Measure the specific revenue impact of personalized email and SMS campaigns.
What to Expect During the Transition
- Live date: New reports powered by Beacon 2.0 went live in February 2026.
- Transition to new reports : In order to leverage the new reports, you will need to send your data to the updated endpoint Beacon 2.0. More information can be found here.
- Support: Our team is here to help you navigate these new insights and turn them into a winning merchandising strategy.
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